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Amazon launches live shopping

Amazon launches live shopping

Amazon has launched a special page on its website, filled with videos of various products and brands that can be purchased immediately. The new feature is called Amazon Live.

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Demos

The Amazon Live page is already filled with dozens of videos from different brands. In the live shows, products are presented and demonstrated. In a bar below the video is a carousel, with links to the products featured in the broadcast. Many of the videos that are currently on the page are less than five minutes long, although some are much longer.

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This not the first time that Amazon has tried to sell products through video streaming: in 2016, the company launched "Style Code Live", in which experts and celebrities gave tips on style and beauty products. However, this project was terminated in the spring of 2017.

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The new service focuses on a much larger range of products, from toys to home goods, TechCrunch reports. The positioning is also completely different: Amazon Live is open to brands that want their products to be discovered by a large audience.

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